- Delivery: Can be download Immediately after purchasing
- Version: Only PDF Version.
- Compatible Devices: Can be read on any devices (Kindle, NOOK, Android/IOS devices, Windows, MAC)
- Quality: High Quality. No missing contents. Printable
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Understanding Business, 12th Edition
ISBN-13: 978-1259929434
ISBN-10: 1259929434
Author: William Nickels (Author)
Understanding Business has long been The Gold Standard and preeminent teaching and learning experience ever created for Introduction to Business. Our experienced and diverse authors and long-tenured editorial team have by listening to you have created a product that meets the needs of nearly all classrooms no matter the size teaching modality or learning objectives. The content is unmatched in depth breadth currency and relevancy and is presented in an extremely readable format for students with all learning styles. A wealth of supporting technology engages students enriches learning furthers understanding and simplifies instructors’ assessment processes. Course supplements tightly align with chapter concepts and include strategies that enhance retention making instructors of all experience levels Grade-A rock stars. And unparalleled support from our digital faculty consultants helps ensure you and your students benefit from the full experience of what is now the gold standard in Introduction to Business classes. Nickels/McHugh/McHugh Understanding Business 12th Edition does more than teach—it creates students prepared to impact the world.
ACKNOWLEDGMENTS
Our executive portfolio manager Anke Weekes led the
talented team at McGraw-Hill Education. We appreciate her dedication to the success of the project and her responsiveness to the demands of the market. Lai T. Moy served as our senior product developer and kept everyone on task and on schedule. Molly and Michael McHugh contributed the new boxes and profiles. Matt Diamond created the new fresh, open interior design and extraordinary cover. Carrie Burger and Jen Blankenship carried out the extensive research for photos that was necessary to effectively reflect the concepts presented in the text. Lead project manager, Christine Vaughan, did a splendid job of
keeping the production of the text on schedule. Bruce Gin expertly supervised Connect production. Many dedicated educators and content experts made extraordinary contributions to the quality and utility of
this teaching and learning package. For this edition, Molly McHugh did an exceptional job in preparing the Test Bank.
Diana Murphy and her team at Editors Inc. did a superb job of creating a useful and current Teacher’s Resource Manual. We also recognize the efforts of those who contributed to the creation of Connect materials: Robin James at Harper College and Stacy Martin at Southwestern Illinois College. We are grateful to our SmartBook team, in particular to Judy Bulin at Monroe Community College, who tirelessly worked to review and perfect the probes and feedback, and respond to student queries. Thank you to Kelly Luchtman and team at Light fellow for the fabulous new videos they produced. Thank you to the Digital.
Faculty Consultants who have helped train and support so many of their fellow instructors in the Introduction to Business course, as well as assist them in successfully implementing Connect into their courses: Chandra Arthur, Cuyahoga Community College; James Borden, Villanova University; Gay Lynn Brown, Northwest Florida State College; Tim Broxholm, Green River Community College; Cathleen Cogdill, Northern Virginia Community College; Chris Finnin, Drexel University; Frank Hatstat, Bellevue College; Robin James, William Rainer Harper College; Todd Korol, Monroe Community College; Stacey Lhuillier, Kansas State University; Stacy Martin, Southwestern Illinois College; Allison McGullion, KCTCS West Kentucky Community and Tech College; Susan Pope, University of Akron; Tim Rogers, Ozarks Technical Community College; Steven Sedky, Santa Monica College; Frank Sorokach, Penn State University; Melissa Wagner, Triton College; Brian Wilk, Northern Illinois University; and Gail Zwart, Riverside City College.
Our outstanding marketing manager, Gabe Fedota, and marketing director, Robin Lucas, were up to the challenge of guiding the text to continued market leadership. With the assistance of the market’s finest sales professionals, they led the text to record highs. We want to thank the many instructors who contributed to the development of Understanding Business.
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