[Ebook PDF] Managerial Economics: Applications, Strategies and Tactics, 14th Edition

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[Ebook PDF] Managerial Economics: Applications, Strategies and Tactics, 14th Edition

ISBN-13: 978-1305506381
ISBN-10: 1305506383

Author: James R. McGuigan (Author), R. Charles Moyer (Author), Frederick H.deB. Harris (Author)

Learn how to think analytically and make better business decisions as a future business leader with the insights found in MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The concise new edition offers a comprehensive current approach with cutting-edge coverage of important and relevant management topics.

PREFACE

The 14th edition has been thoroughly updated with 45 new applications and dozens of new figures and tables.
We continue to expand the review of microeconomic fundamentals in Chapters 2 and 3, employing a wide-ranging discussion of the equilibrium price of crude oil and gasoline as well as the marginal analysis of long-lasting lightbulbs. This new emphasis supports the use of the book for pre-experience MA in Management and specialized MS programs in business schools.
The text is structured, like many others, around demand, production, cost and pricing theory in context, but the difference here is the context. We believe students are motivated to learn analytical tools by first becoming immersed in and motivated by deep fact situation contexts. Consequently, in each of the first 12 chapters we teach the students why a new technique is important by first demonstrating what it can be
used to accomplish in business practice. Only then, do we delve into the theory that applies.
Another distinctive feature of the book is the extensive treatment in Chapter 6 of global business, import-export trade, exchange rates, free trade areas, and trade policy.
There is more comprehensive material on applied game theory in Chapters 13, 13A, 15, 15A, and the Web Appendix Case Study than in any other managerial economics textbook. And a unique treatment of revenue (yield) management appears in Chapter 14A.
Part V includes the hot topics of corporate governance, information economics, auction design, and the choice of organizational architecture. Chapter 16 on Regulation includes an extensive discussion of market mechanisms for addressing externalities. Chapter 17 now leads off with a capital budgeting decision by GE to return appliance manufacturing to the United States.
By far the most distinctive feature of the book is its 300 boxed examples, Managerial Challenges, What Went Right/What Went Wrong explorations of corporate practice, and mini -case examples on every other page demonstrating what each analytical concept is used for in practice. This list of concept applications is highlighted on the inside front and back covers.