The Global Business Environment: Challenges and Responsibilities 4th ed - 2017 Edition (Ebook PDF)

[Ebook PDF] The Global Business Environment: Challenges and Responsibilities, 4th Edition

$19.99

Category: Ebooks Tags: business, challenges, ebook, environment, global, janet, morrison, pdf, responsibilities

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The Global Business Environment: Challenges and Responsibilities, 4th Edition

ISBN-13: 978-1137483744
ISBN-10: 1137483741

Author: Janet Morrison (Author)

The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly global is business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the book’s application to business. Enhanced by Janet Morrison’s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement.

Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments.

PREFACE TO THE FOURTH EDITION
The challenges and responsibilities of businesses, highlighted in this book’s subtitle, are mirrored in those that confronted me as the author. In a fast-moving business environment, capturing the changes taking place in both businesses and societies is essential for a textbook addressed to business students. At the same time, foundation concepts and background information, presented in a balanced and orderly format are essential in order for readers to make sense of what is happening around them – and what might happen in the future. Writing this fourth edition, I have found that I am more aware than ever of the responsibilities to the reader, not to simply ‘update’ in a superficial sense, but to impart some sense-making overview of current trends in the business environment. Much of the strength of earlier editions lay in their lucid explanations of foundation material. which remain the best basis on which to understand the environmental shifts taking place, along with their impacts on organizations. Hence, foundation concepts are still core to the book. These are interpreted in new contexts and explored in new case studies and thought-provoking themes under the broad headings of social responslb111ty, governance and sustainability In this new edition, the expanding scope of international business is reflected in the wider variety of business contexts that feature in these chapters, along with a wider
perspective on social responsib1Uty, taking in environmental and ethical concerns across geographic boundaries.