[Ebook PDF] Communication: Principles for a Lifetime, 6th Edition

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• Version: Only PDF Version.
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ISBN-13: 978-0133882483
ISBN-10: 0133882489

Author: Steven A. Beebe (Author), Susan J. Beebe (Author), Diana K. Ivy (Author)

A five-principles approach that helps students build practical communication skills
“Communication: Principles for a Lifetime “was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The sixth edition retains this successful five-principles framework, and adds updated content and a new learning architecture that better helps students build, and use, strong communication skills — in the course and beyond.