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[Ebook PDF] Converging Media, 6th Edition
Authors: by John V. Pavlik (Author), Shawn McIntosh (Author)
Industry. Culture. Technology. It’s time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication , Sixth Edition, uses the technologies we employ every day to explain our current media environment and to consider where we might be headed.
Brief Contents
PREFACE XXIII
ABOUT THE AUTHORS XXXVIII
PART ONE : THE CHANGING MEDIA LANDSCAPE
1 Mass Communication and its Digital Tranformation 3
2 Media Literacy in the Digital Age 33
PART TWO: MASS COMMUNICATION FORMATS
3 Print media: Book, Newspapers, and Magazines 59
4 Audio Media: Music Recording, Radio 93
5 Visual Media: Photography, Movies, and Television 121
6 Interactive Media: The internet, Video Games, and Virtual Reality 157
PART THREE
7 The Impact of Social Media 187
8 Journalism: From information to Participation 221
9 Public Relations: Building Relationships with Strategic Communications 251
10 Advertising: The Power of Persuasion 269
PART FOUR: MEDIA AND SOCIETY
11 Media Ethics 293
12 Communication Law and Regulation in the Digital Age 321
13 Media Theory and Research 353
14 Mass Communication and Politics in the Digital Age 385
15 Global Media in the Digital Age 407
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