(Ebook PDF) Business Communication Today, 14th Edition

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Business Communication Today, 14th Edition

Authors: Courtland L. Bovee (Author), John V. Thill (Author)

For courses in Business Communication.

Technology and communication intersect to prepare you for the business world

Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing.

With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all readers, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, Business Communication Today introduces, develops, and reviews major concepts to maximize understanding.

PREFACE
Major Changes and Improvements in This Edition
Here are the major changes in the 14th Edition of Business Communication Today:
● Twelve new chapter-opening vignettes with accompanying end-of-chapter individual and team challenges:
❍ Kaiser Permanente’s strategic approach to communicating with its diverse stakeholder groups (Chapter 3)
❍ Wolff Orlis’s use of storytelling in business communication, including using an award-winning novelist as its chief storytelling officer (Chapter 4)
❍ Type Together’s contemporary typeface designs, emphasizing readability in business documents and other messages (Chapter 6)
❍ Slack’s workplace messaging system, which is changing the way many organizations communicate (Chapter 7)
❍ Jill Duffy’s advice for handling the daily deluge of routine messages more productively (Chapter 10)
❍ Strategyzer’s revolutionary alternative to the traditional annual report, now embraced by thousands of entrepreneurs (Chapter 13)
❍ Warby Parker’s whimsical and audience-focused approach to annual reports (Chapter 14)
❍ WPP’s use of web interactivity to create one of the most readable annual reports ever published (Chapter 15)
❍ Gina Barnett’s “whole-body” public speaking advice, which can help all business professionals improve their onstage presence (Chapter 16)
❍ Nancy Duarte’s timeless advice for creating audience-friendly presentation slides (Chapter 17)
❍ Burning Glass’s application of artificial intelligence to the critical job-search challenge of matching employer needs and employee skill sets (Chapter 18)
❍ VMWare’s enthusiastic embrace of social media to transform its approach to employee recruiting (Chapter 19)
● A new highlight box theme, The Future of Communication, giving students a glimpse into some fascinating technologies that could reshape the practice of business communication in the coming years: the Internet of Things, real-time translation, haptic communication, telepathy, virtual and augmented reality, gestural computing, smart communication bots, emotion recognition, and holograms
● More than 70 new or redesigned business communication examples and figures. The 14th Edition includes
❍ 78 annotated model documents
❍ 26 examples of mobile communication in business communication
❍ 25 examples of social media in business communication
● Revised annotations for all the before/after model document pairs, making it easier for students to see the specific changes made to transform ineffective messages into effective ones
● Updated coverage of the advantages and disadvantages of teams (Chapter 2), overcoming resistance (Chapter 2), gender differences (Chapter 3), digital messaging (Chapter 7), the business communication uses of social networks (Chapter 8), content curation (Chapter 8), and effective and ethical apologies (Chapter 11)
● 24 New communication cases
● More than three dozen new end-of-chapter questions and exercises