[Ebook PDF] Consumer Behavior: Buying, Having, Being, 13th Edition

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[Ebook PDF] Consumer Behavior: Buying, Having, Being, 13th Edition

Authors: by Michael Solomon (Author)

Beyond consumer behavior: How buying habits shape identity

A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.

BRIEF CONTENTS
Section 1 Foundations of Consumer Behavior 3
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4
Chapter 2 Consumer Well-Being 33
Section 2 Internal Influences on Consumer Behavior 71
Chapter 3 Perception 72
Chapter 4 Learning and Memory 108
Chapter 5 Motivation and Affect 149
Chapter 6 The Self: Mind, Gender, and Body 180
Chapter 7 Personality, Lifestyles, and Values 228
Section 3 Choosing and Using Products 273
Chapter 8 Attitudes and Persuasive Communications 274
Chapter 9 Decision Making 320
Chapter 10 Buying, Using, and Disposing 354
Section 4 Consumers in Their Social and Cultural Settings 391
Chapter 11 Group Influences and Social Media 392
Chapter 12 Income and Social Class 439
Chapter 13 Subcultures 474
Chapter 14 Culture 513

PREFACE
For many years, this course was called Buyer Behavior rather than Consumer Behavior. What’s in a name? In this case, a lot—the word “buyer” reflected a singular focus on buyer/seller transactions. This book played a significant role in broadening that focus to the larger sphere of consumption. That includes what happens before, during, and after the point of purchase. Hence the suffix that defines the title:
Buying, Having, and Being.
The book also was the first to provide a much more interdisciplinary and comprehensive look at the discipline. It continues to incorporate a variety of social science perspectives. Students appreciate the broader context and the emphasis on cultural dynamics that influence (often in unseen ways) the consumption experiences they have every day. It reflects my strong endorsement of the social psychologist Kurt Lewin’s maxim: “There is nothing as practical as a good theory.” If you don’t believe it, that saying is even in my email signature (email me at msolom01@ sju.edu and I’ll prove it to you).
The book marries a strong theoretical and empirical foundation with the practical applications of these insights to the everyday practice of marketing. Thoughtful discussion and applications questions at the end of each chapter also encourage students to integrate what they have learned with what is going on around them in the real world.
But here’s the important question: “How is this book different from other Consumer Behavior texts?” Let me count the ways . . .