[Ebook PDF] Essentials of Services Marketing, 3rd Edition

• Delivery: Can be download Immediately after purchasing
• Version: Only PDF Version.
• Compatible Devices: Can be read on any devices (Kindle, NOOK, Android/IOS devices, Windows, MAC)
• Quality: High Quality. No missing contents. Printable

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ISBN-13: 978-1292089959
ISBN-10: 1292089954

Author: Jochen Wirtz (Author), Christopher Lovelock (Author), Patricia Chew (Author)

Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.