- Delivery: Can be download Immediately after purchasing
- Version: Only PDF Version.
- Compatible Devices: Can be read on any devices (Kindle, NOOK, Android/IOS devices, Windows, MAC)
- Quality: High Quality. No missing contents. Printable
_____________________________________________________________
Mathematics with Applications In the Management, Natural, and Social Sciences, 12th Edition
ISBN-13: 978-0134767628
ISBN-10: 0134767624
A strong foundation and logical progression through finite math and calculus
The unique organization of Mathematics with Applications in the Management, Natural, and Social Sciences gives students four chapters of college algebra, rather than the usual two, before moving into finite math and calculus. From there, the authors build upon familiar foundations and then move to new concepts; students are shown concrete examples before learning general rules and formulas.
With an ongoing focus on real-world problem solving, almost every section in the 12th Edition includes relevant, contemporary applications and fine-tuned pedagogical devices. A prior course in basic algebra is assumed.
PREFACE
11.fathenwtics with Applications is an applications-centered text for students in business, management, and natural and social sciences. It covers the basics of college algebra, followed by topics in finite mathematics and concluding with a treatment of applied calculus.
The text can be used for a variety of different courses, and the only prerequisite is a basic course in algebra. Chapter I provides a thorough review of basic algebra for those students who need it.
It has been our prin1ary goal to present sound mathematics in an understandable n1anner, proceeding fron1 the fan1iliar to new material, and from concrete exan1ples to general rules and forn1ulas. There is an ongoing focus on real-world problen1 solving, and aln1ost every section includes relevant, contemporary applications.
New to This Edition
We have revised and added content, updated and added new applications, fine-tuned pedagogical devices, and evaluated and enhanced the exercise sets. In addition, both the functionality of MyLabTM Math and the resources within it have been greatly improved and expanded for this edition. These improvements were incorporated after careful consideration and much feedback from those who teach this course regularly. Following is a list of some of the more substantive revisions made to this edition.
• We updated or added real-world data for hundreds of exan1ples and exercises. We have tried to n1ake this text the most relevant and interesting of its kind, and the main way we do this is by in1n1ersing ourselves in the kinds of applications that we know fron1 experience will motivate students. We realize that motivating reluctant learners is a major part of this course; the applications in this text are designed to give instructors a big advantage in facing this challenge.
• We analyzed aggregated student usage and performance data fron1 My Lab Math for the previous edition of this text. The results of this analysis helped improve the quality and quantity of exercises that matter the most to instructors and students. Also, within exercise sets, we in1proved even-odd pairing of exercises and better gradated then1 by level.
• In Chapter 5, we changed the notation for financial forn1ulas to n1atch the notation used in the TVM Solver fron1 the TI-84 calculator.
• We added weighted averages to Section I 0.2 so that students can understand applications such as calculating their own final grade when different components of a course are weighted at different percentages.
• We moved the discussion about boxplots from Section 10.4 to Section 10.3 because boxplots are tools for visualizing variation, and variation is discussed in Section I 0.3.
• Material in the previous edition on using the normal distribution to approxin1ate the binon1ial distribution in Section 10.5 was consolidated and n1oved to Section 10.4. The normal approximation to the binomial is not as in1portant a topic today as it once was because technology makes calculating exact binon1ial probabilities easy. However, the conceptual understanding of the ideas can be important for sn1dents to learn, so we condensed the n1aterial and put it in the section on the norn1al distribution.
• We added Section 13.3, an entirely new section on the topic of integration by parts. This was done in response to requests from users of the text. The section features six new exan1ples, including antiderivatives that require one or two applications of integration by parts, the antiderivatives of the logarithmic function, and applications. It also features fifty new exercises, including applied problems involving energy consun1ption and pharmaceutical sales. The previous Section 13.6, Tables of Integrals, was deleted because users indicated they did not cover this section.
• Labels for the applications in the previous edition were very general (e.g., Business, Life Sciences). In this edition, we n1ade then1 more specific (e.g., Google Profits) to pique student interest and to allow sn1dents to find applications that relate to their specific major and areas of interest.
The copy below is a n example of the efforts put forth to update each chapter. To see this type of detailed information for all chapter, -s in the text, please see the ”Features” portion of the Pearson online catalog for this text.

[Ebook PDF] Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition 


Reviews
There are no reviews yet.