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[Ebook PDF] International Business Law and Its Environment, 10th Edition
Today, no business is purely domestic. Even the smallest local firms are affected by global competition and world events. INTERNATIONAL BUSINESS LAW AND ITS ENVIRONMENT, 10E provides complete, inviting coverage of the legal implications and ramifications of doing business internationally. Readers examine the cultural, political, economic, and ethical issues that today’s global business managers face. With a focus on trade, the licensing of intellectual property, and foreign direct investment, this edition examines the three major forms of doing business in a foreign country. Real examples, precedent-setting cases, managerial implications, and ethical considerations further emphasize key principles. From the legal relationship between parties in an international business transaction to managing risk to the special challenges of conducting business in emerging economies, readers review the most common practices and critical issues in global business law. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
It has been said that America’s interest in international education has peaked and ebbed with the changing tide of the American political climate, rising in times of economic expansion and ebbing during periods of political isolation or economic protectionism. Perhaps, however, the cycle has finally been broken, and industry leaders, government policymakers, and educators alike have come to understand the importance of making a permanent commitment to international business education.
In the last half century, America faced an increasingly competitive global marketplace and a mounting trade deficit. Rather than seek protection behind often-politicized trade laws, America’s leaders committed the nation to policies of free trade and open investment. American managers realized that they had no choice but to compete aggressively with international competitors, in markets both at home and abroad.
Witness not only the success of America’s great multinational corporations but also that of the many small and medium-sized companies that today do business internationally.
Among nations, the post-World War II spirit of free trade became contagious. Examples could be seen everywhere: The rush of nations to join the World Trade Organization, the growth of regional economic
integration, privatization of national economies, the opening of once tightly controlled markets in developing countries and in formerly communist countries, and China’s rise to prominence. The outcome has been the globalization of firms and of world markets for goods, services, and ideas, and the interdependence of national economies. It is in this climate that we have seen perhaps the greatest renewal of interest in international business education in America’s history.
TRADE, INTELLECTUAL PROPERTY, AND FOREIGN DIRECT INVESTMENT:A THEMATIC APPROACH
International Business Law and Its Environment is intended for use in such courses as International Business Law, International Business Transactions, or The Law of International Trade and Investment. Our thematic approach tracks the basic market-entry strategies of many firms as they expand into international markets: trade in goods and services, the protection and licensing of intellectual property rights, and foreign direct investment. Through the study of law, we examine each of these market-entry methods—and their variations and combinations—as they might fit into the overall strategy of a firm. We begin our discussion with trade, which involves the least penetration into the international market, and progress to the protection and licensing of intellectual property, and end with foreign direct investment, which immerses the firm completely in the social, cultural, and legal systems of its host country. Each step in the progression presents new and more complex risks, and following the old adage, we hope the
sequence of this book teaches us to walk before we run.
This progression patterns the life cycle of many firms, as well as the careers of many of our graduates, as they