[Ebook PDF] Managing Sport Events, 2nd Edition

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Managing Sport Events, 2nd Edition

Author: T. Christopher Greenwell (Author), Leigh Ann Danzey-Bussell (Author), David J. Shonk (Author)

Running a successful sporting event—whether it’s a local event, state championship, or international competition—requires the knowledge and skills to plan, organize, promote, lead, and communicate effectively. Managing Sport Events, Second Edition With Web Resource, will prepare readers to manage events with ease, guiding them through the entire process, from event conception to postevent evaluation.

Merging research findings with best practices, Managing Sport Events, Second Edition, presents the key principles of event management to prepare students to enter the field with the skills needed to immediately engage in event production and evaluation. With updated references throughout, the second edition emphasizes practical application by offering plenty of contemporary examples and learning opportunities for students:

• New industry profiles at the beginning of each chapter showcase professionals putting theory into practice
• Added sections address emerging trends and topics, such as sustainability and event security
• Examples show how new technologies can be utilized for event management and event presentation
• Scenarios highlighting recreational and community events better represent smaller-scale events such as a local 5K run or a youth basketball tournament
• Case studies and learning activities at the end of each chapter allow students to put theory into practice
• A new web resource offers mini case studies with multiple-choice questions that provide immediate feedback to help students gauge their comprehension

Managing Sport Events, Second Edition, leads students through the reality of what it takes to conduct a successful event. Starting with event conception and development, the text then addresses key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management. It then moves into key operational areas such as services, logistics, and on-site management, and it concludes the process with postevent duties and considerations.

Managing Sport Events, Second Edition, integrates the traditional business segments of sport management with the unique requirements of event management. This guide is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at all levels—youth, high school, college, amateur, minor league, professional, and international competition.

PREFACE
To have a successful career in sport, it is important to have some proficiency in sport event management because just about everyone involved in sport will be engaged in planning, promoting, or managing a sporting event at one time or another. Sport event management is unique among the many areas of sport management in that it integrates various areas of the sport industry, including marketing, sponsorship, budgeting, risk management, and personnel management.
In addition, running a sporting event requires the skills to plan, organize, lead, and communicate. Users of this textbook should be able to demonstrate an understanding of event management principles unique to sport. Managing Sport Events is written for those who are either working in or aspiring to work in the sport industry. One does not necessarily need to be working in event management per se; everyone working with sporting events should be able to draw something from this text, which is designed to familiarize readers with the principles and practices related to effective event management. It approaches sport
event management from a practical standpoint, integrating theory to support suggestions for practice, and it takes readers through the entire process of organizing events, from conception through postevent evaluation. Scope of the Book Managing Sport Events covers a wide variety of competitions, from local grassroots events such as a youth soccer tournament to mega-events such as the Olympic Games. The reader should be able to glean relevant information that applies to events large and small, local and international. Further, the text accounts for the various purposes that events serve (e.g., competition, revenue, tourism, promoting a cause) and for the various stakeholders that sporting events may serve (e.g., athletes, governing bodies, sponsors, communities).This book is a resource for anyone involved in sporting events, whether in a parks and recreation department or in high school, college, amateur, minor league, professional, or international sports.
Organization
Each chapter begins with a profile of an industry professional, in the form of an interview. These profiles give an insider’s perspective into the concept being discussed. Each chapter then covers key sport event management principles; relevant examples from the sport industry are woven into each principle to illustrate how it applies in practice. Finally, each chapter ends with learning activities that apply what has been learned in the text. Numerous checklists, templates, and worksheets are provided throughout the book to illustrate tools that can be used to successfully plan and implement events. Boldfaced terms and an
end-of-book glossary highlight key terms.
Managing Sport Events covers the main topics necessary to plan, organize, implement, and evaluate an event. The book opens with an overview of the sport event industry and a chapter that educates readers on how to conceive and develop an event. The chapters that follow cover key planning areas such as bidding, budgeting, marketing, promotion, sponsorship, and legal concerns and risk management. These chapters illustrate how different disciplines within sport management apply specifically to planning sporting events. Key operational areas such as staffing, event services and logistics, and event-day management are then presented to encompass what happens during the event itself. The final chapter discusses what needs to happen after the event.
Updates to the Second Edition
The second edition includes several important additions. To keep up with the changing sport event landscape, new sections and real-world examples related to key issues such as project management, event management technologies, social media usage, and sustainability have been added throughout. To increase the book’s scope, more examples related to recreational and small-scale events have also been incorporated. The end-of-chapter activities have been revised to focus more on practical skills and critical thinking. Each chapter also includes a case study based on actual sporting events, ending with a section designed to challenge readers to apply theory to practice. New profiles of industry professionals are also included. These profiles are designed to add a practitioner’s perspective to the chapter and reinforce the concepts within.
Benefits of the Book
Managing Sport Events is intended for practitioners within the sport industry as well as for students preparing to enter the industry. It provides a strong conceptual, theoretical, and practical basis for understanding the sport event industry and for selecting, planning, implementing, and evaluating a sporting event. The textbook helps the reader better understand the conceptual aspects of a sporting event that form the basis of how the event will ultimately be run. Conceptual skills are vitally important to all managers, especially event planners, and help to differentiate toplevel managers from middle- and staff-level managers and leaders.
Students
This textbook is written with the understanding that the primary audience will be undergraduate students, the majority of whom are studying sport management. However, the text is also applicable to students in any discipline of study who desire to learn more about the nuts and bolts of selecting, planning, implementing, and evaluating an event. Students interested in areas such as hospitality, entertainment, physical education, business, and nonprofit or public administration may also find the textbook useful. Event management is an important course for almost every sport management program. More importantly, employers within the sport industry expect students to enter the field as young professionals with an understanding of event management and possessing the necessary skills to immediately engage in event production.
Although not every student will have the title of event planner, every student within the sport industry will most likely be engaged in some type of event planning, even if it is only a meal function at your place of business. Our hope is that this will not be one of those books that students buy and sell back at the end of the semester. Instead, this text should serve as a continual resource as they graduate and enter the industry.
The web resource is a tool that students will find useful. Each chapter contains additional case studies with multiple-choice questions that provide immediate feedback. Each chapter also includes a key terms learning activity and a list of internet resources so that students can practice defining key terms and further explore examples discussed in the book. The web resource is available at www.HumanKinetics.com/ManagingSportEvents.
Professors
This textbook will assist faculty in teaching important practical and conceptual issues in the context of sport event management. These are important concepts that add to conceptual and cognitive skill development in each student. At the same time, the authors of the book recognize the practical nature of event management. We have extensive experience within the industry in the area of event management, and because we are also current faculty, we understand the challenges of bringing fresh and relevant practical material into the classroom. Handy resources such as an instructor guide, test package, and PowerPoint
presentation are included in the package for professors; these ancillaries are available at www.HumanKinetics.com/ManagingSportEvents. Specific instructions are provided should the faculty member want to engage the students in the process of putting on an actual event. Chapters are organized to follow the process of staging an event, and all chapters contain learning activities to assist the faculty member in engaging students. Each chapter summary offers a review of key concepts. Furthermore, each chapter provides a short biography of a current industry professional to assist professors in experiential learning by using case studies.
Current Industry Professionals
This text serves as an important resource for those currently working within the sport industry who may need a refresher course in event management. Those needing additional training or going back for a graduate degree will also find the textbook helpful. In addition, the text is useful as an independent study and as a resource for writing industry reports or proposals. It will help industry professionals brush up on key definitions and is a refresher for key theoretical concepts. All sport industry professionals should keep this text on their bookshelf because of its practical nature.