[Ebook PDF] Marketing Channels, 8th Edition

• Delivery: Can be download Immediately after purchasing
• Version: Only PDF Version.
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ISBN-13: 978-0324316988
ISBN-10: 0324316984

Author: Bert Rosenbloom (Author)

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.