[Ebook PDF] Using MIS, 9th Edition

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Using MIS, 9th Edition

ISBN-13: 978-0134106786
ISBN-10: 0134106784

Author: David M. Kroenke (Author), Randall J Boyle (Author)

For undergraduate Introductory Management Information Systems courses.

Helping Readers Succeed in Management Information Systems

As technology continues to change the way organizations do business, knowledge of MIS is critical. Using MIS shows readers how organizations use information systems to solve business problems every day. Illustrative cases, exercises, projects, and other aids ensure your readers connect concepts to everyday life. Unique guides in each chapter highlight themes in ethics, security, and other timely topics. The 2026? feature hypothesizes how the concepts, technology, and systems will change over the next decade to help readers anticipate changes in technology and think about how those affect business.

Every year brings important new technology to organizations and the Ninth Edition reflects these trends, providing the latest MIS content available, keeping your readers up to date and knowledgeable on how to apply emerging technologies to better achieve their organizations’ strategies.

PREFACE
In Chapter 1, we claim that MIS is the most important class in the business curriculum. That’s a bold statement, and every year we ask whether it remains true. Is there any discipline having a greater impact on contemporary business and government than IS? We continue to doubt there is. Every year brings important new technology to organizations, and many of these organizations respond by creating innovative applications that increase productivity and otherwise help them accomplish their strategies.
Over the past year, we’ve seen the largest IPO in history ($25 billion) come from e-commerce giant Alibaba. Amazon revealed that it’s using an army of Kiva robots to increase productivity in its fulfillment centers by 50 percent. And we’ve seen an unprecedented flurry of IoT smart devices aimed at personal, home, and automobile automation services hit the market. It seems like every industry is running full tilt toward the smart door. Technology is fundamentally changing the way organizations operate. It’s forcing them to be more productive, innovative, and adaptable.
Even innovations that we’ve known about for several years took big leaps forward this year. MakerBot made huge strides in 3D printing by introducing new composite filaments that can print materials that look just like wood, metal, and stone—not just plastics. Mercedes-Benz was the hit of CES 2015 when it debuted its new driverless F 015 car with saloon-style doors, complete touch-screen interface, and front-room seating. And Google announced it was deploying 25 of its driverless cars around Mountain View, California, starting in summer 2015.
Large-scale data breaches were a major problem again this year. eBay, Home Depot, JP Morgan Chase, and Anthem all suffered enormous data losses. Sony Pictures lost more than 100 TB of confidential corporate data, and Apple lost hundreds of explicit celebrity photos to hackers. And these are just a fraction of the total number of organizations affected this year. In addition, normal revisions were needed to address emergent technologies such as cloud-based services, mobile devices, innovative IS-based business models like that at zulily, changes in organizations’ use of social media, and so on.
More sophisticated and demanding users push organizations into a rapidly changing future— one that requires continual adjustments in business planning. To participate, our graduates need to know how to apply emerging technologies to better achieve their organizations’ strategies.
Knowledge of MIS is critical. And this pace continues to remind us of Carrie Fisher’s statement “The problem with instantaneous gratification is that it’s just not fast enough.”
Why This Ninth Edition?
The changes in this ninth edition are listed in Table 1. Substantial changes were made in Chapter 1 to strengthen the argument that MIS is the most important course in the business curriculum. The
chapter now looks at the Digital Revolution and the exponential change happening to technology. It discusses how digital devices are changing due to increased processing power (Moore’s Law), connectivity (Metcalfe’s Law), network speed (Nielsen’s Law), and storage capacity (Kryder’s Law). It then gives examples of how new technology creates entirely new types of businesses and forces existing businesses to change the way they operate.
Chapter 1 also includes new salary data projections from the Bureau of Labor Statistics through 2022. These salary projections cover pay ranges for typical information systems jobs, general business occupations, and managerial-level positions. Chapters 1 through 6 begin with a new discussion of Falcon Security, a privately owned company that provides surveillance and inspection services for companies using flying drones. Chapters 7–12 continue to be introduced by PRIDE Systems, a cloud-based virtual exercise competition and healthcare startup. In addition to motivating the chapter material, both case scenarios provide numerous opportunities for students to practice one of Chapter 1’s key skills: “Assess, evaluate, and apply emerging technology to business.” This edition continues to have a focus on teaching ethics. Every Ethics Guide asks students to apply Immanuel Kant’s categorical imperative, Bentham and Mill’s utilitarianism, or both to the business situation described in the guide. We hope you find the ethical considerations richer and deeper with these exercises. The categorical imperative is introduced in the Ethics Guide in Chapter 1 (pages 22–23), and utilitarianism is introduced in the Ethics Guide in Chapter 2 (pages 58–59). As shown in Table 1, additional changes were made to every chapter, including six new Security Guides, six new So What? Features, three new Ethics Guides, and updates to chapter
cases. Additional figures, like the one showing mobile ad spending in Chapter 8, were added to make the text more accessible. Numerous changes were made throughout the chapters in an attempt to keep them up to date. MIS moves fast, and to keep the text current, we checked every fact, data point, sentence, and industry reference for obsolescence and replaced them as necessary.
To reiterate the preface of earlier editions, we believe it is exceedingly important to make these frequent adaptations because of the delays associated with a 2-year revision cycle. Text materials we develop in April of one year are published in January of the next year and are first used by students in September—a minimum 17-month delay.
For some areas of study, a year and a half may not seem long because little changes in that amount of time. But in MIS, entire companies can be founded and then sold for billions of dollars in just a few years. YouTube, for example, was founded in February 2005 and then sold in November 2006 to Google for $1.65B (21 months). Facebook started in 2004 and currently (2015) has a market capitalization exceeding $212B. MIS changes fast—very fast. We hope this new edition is the most up-to-date MIS textbook available.