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Contemporary Sport Management, 6th Edition
Contemporary Sport Management returns with a new edition that makes this popular introductory text stronger and more applicable than ever for students who plan to enter, or are considering entering, the field of sport management.
The sixth edition of Contemporary Sport Management offers the knowledge of 58 highly acclaimed contributors, 25 of them new to this work. Together, they present a wide array of cultural and educational backgrounds, offer a complete and contemporary overview of the field, and represent the diversity that is noteworthy of this profession.
This latest edition offers much new and updated material:
- A new chapter on analytics in the sport industry
- New and updated international sidebars for each of the book’s 21 chapters, with accompanying questions in the web study guide
- New professional profiles showcasing the diversity in the field
- Streamlined chapters on sport management history and sociological aspects of sport management, emphasizing the issues most relevant to today’s sports managers
- Updated sidebars and learning features, including Historical Moment sections, chapter objectives, key terms, social media sidebars, sections on applied practice and critical thinking, and more
- A revamped web study guide that contains over 200 activities, presented through recurring features such as Day in the Life, Job Opportunities, and Learning in Action
This new edition addresses each of the common professional component topical areas that COSMA (the Commission on Sport Management Accreditation) considers essential for professional preparation: sport management foundations, functions, environment, experiential learning, and career development.
Contemporary Sport Management is organized into four parts. Part I provides an overview of the field and the important leadership concepts associated with it. Part II details the major settings in which many sport management positions are carried out. In part III, readers learn about the key functional areas of sport management, including sport marketing, sport consumer behavior, sport communication, sport facility and event management, and more. And in part IV, readers examine current sport management issues, including how sport management interfaces with law, sociology, globalization, analytics, and research.
Every chapter includes a section or vignette on international aspects of the field and ethics in sport management. This text particularly focuses on the ability to make principled, ethical decisions and on the ability to think critically. These two issues, of critical importance to sport managers, are examined and analyzed in detail in this book.
Contemporary Sport Management, Sixth Edition, will broaden students’ understanding of sport management issues, including international issues and cultures, as it introduces them to all the aspects of the field they need to know as they prepare to enter the profession. With its up-to-date revisions and new inclusions, its internationally renowned stable of contributors, and its array of pedagogical aids, this latest edition of Contemporary Sport Management maintains its reputation as the groundbreaking and authoritative introductory text in the field.
Updates to the Sixth Edition
We are gratified that many students over the years have found the first five editions of Contemporary Sport Management useful, and we hope that the new, improved version will serve your needs even better. The changes in this edition include the addition of a new chapter (chapter 20, which will introduce you to the various ways sport analytics is used in the management of sport and in the sport industry overall) and other new material (e.g., questions and answers with sport industry professionals) as well as revised and updated sections. We believe that you will appreciate and benefit from the significant odifications and updates. For example, the inclusion of many new social media sidebars is necessary (future sport managers should possess expertise across a variety of social media platforms), relevant (the sport industry has been particularly affected by the social media phenomenon over the past 15 years), and interesting (the topics covered involve some of the unique challenges and opportunities encountered in social media engagement). In addition, each chapter includes practical applications (e.g., sidebars) that provide an example of the direct sport industry application of the content covered.
The textbook has an updated web study guide (WSG). The WSG (which can be accessed under the Student Resources heading at www.HumanKinetics.com/ContemporarySportManagement) provides
multiple interactive learning experiences that will help you more fully understand and apply the concepts covered in each chapter. Icons throughout each chapter point you to the following activities:
Job announcements. These fabricated, but realistic, position announcements related to employment opportunities within particular sport settings will help you understand the skills that prospective employers are seeking. You can select the traits and characteristics you think are most applicable to each position. Sport management practitioners then identify the traits and characteristics they think are most applicable to each position.
Comprehension activities. These learning-in-action activities, including matching exercises and multiple-choice questions, will challenge you to complete a specific task that helps drive home the
information covered in the chapter.
Web activities. For these activities, you will explore a specific website related to the chapter’s content and complete an assignment that 22 connects the website’s content to the chapter content.
Day in the life. These activities, which are tied to the professional profiles, ask you to evaluate how professionals spend their time. Portfolio. The critical thinking and ethics sections in the chapters
provide background information that you will use to answer specific questions in the WSG. After completing these questions, you will have built a portfolio that highlights your thoughtful considerations of
myriad issues related to sport management.
As noted previously, the sixth edition of Contemporary Sport Management has four distinct parts, each of which contains at least five relevant chapters. In the first part, five unique chapters introduce you to sport management. These opening chapters provide an overview of the field and information on becoming an effective and professional sport manager, discuss historical elements of sport management, and address managerial and leadership concepts associated with this dynamic field. In the second part, six chapters detail the major settings that have sport management positions. These chapters examine professional and amateur sport management sites in addition to positions in sport management agencies and sport tourism. The third part has five chapters that convey key functional areas of sport management. These areas involve sport marketing, sport consumer behavior, sport communication, finance and economics in sport, and sport facility and event management. In the fourth
part, five chapters examine issues that sport managers currently encounter and that you will face as you enter the sport industry. These challenges (and opportunities) include sport management issues related to law, sociology, globalization, analytics, and research. We believe the organization of the chapters into these four parts will assist you in understanding the field of sport management. Each chapter has been updated, many chapters have been significantly revised, and one chapter is new to this edition. The historical moments at the beginning of each chapter have been updated, and we hope these will
capture your attention as they visually communicate historical developments and connections among key events over time. Instructors can incorporate the historical information and the attendant learning
activities into their lectures, assignments, and tests.
Although the chapters deal with various competencies that you should acquire as a future sport manager, the ability to make principled ethical decisions and to think critically are essential and are discussed throughout the book. The chapter authors have analyzed ethical and critical thinking issues related to their respective topics. As a future sport manager, you will need to understand ethical principles and moral psychology so you can act in socially responsible ways and effectively deal with the numerous ethical issues you will face. In addition, because of the myriad issues that will confront you throughout your career as a sport manager, you need critical thinking skills to guide you in making sound decisions.
Also, because of the increased attention paid to sport as an international pursuit and the overall activities leading to the globalization of sport, current and future sport managers need an understanding and appreciation of international issues and cultures. Besides offering a specific chapter on international sport (chapter 19) and providing steps to help you prepare for effective involvement in the global community, this edition provides new and revised international profile sidebars in each chapter. Ashleigh-Jane Thompson (La Trobe University, Australia) served as the international liaison; an examination of the variety of individuals, countries, and topics represented will reveal her outstanding contribution to this edition. Each international profile addresses a sport management issue from the perspective of the represented country. We respect the linguistic customs of all countries, so we have retained the voices of the sidebar authors; consequently, they might contain words or expressions that are new to
you. We encourage you to take advantage of the opportunities that these features provide to learn more about cultures outside the United States. We hope you will find these essays informative and that they will whet your appetite for learning more about sport and its management in other countries.
Some key features of this sixth edition of Contemporary Sport Management are carried over from previous editions. For instance, throughout the chapters, we once again cover diversity in sport management by addressing content, cases, and examples of people of different ages, genders, abilities, social classes, sexual orientations, races, ethnicities, and cultures. The inclusive nature of the text fosters a better
understanding and appreciation of the variety of stakeholders that exist in the sport industry.
Although each chapter of the book addresses a particular aspect of sport management, many of the chapters have important similarities. Several chapters address ethical, legal, economic, and communication concerns.
By including these topics in several chapters, we hope to reinforce important concepts that you will find useful as you progress in your professional preparation program. Furthermore, some chapters contain
real-life scenarios or news stories that illustrate important points. We believe that these features enhance the book. Each chapter has at least one sport industry professional profile. These features include a photograph of the professional, information on his or her career, and a question-and-answer section. Those featured in this edition include professionals in sport agency management, law, marketing and
branding, management, facility and event operations, professional and amateur sport, intercollegiate and interscholastic athletics, sport tourism, for-profit and nonprofit organizations, sport finance, community sport, sport entrepreneurship, and other areas and segments of the sport industry.
The following professionals are profiled: Kristin Bernert (NBA New York Knicks), Ross Bjork (University of Mississippi), Mike Blackburn (National Interscholastic Athletic Administrators Association), Kirsten
Britton (College of Holy Cross), Trevor Bukstein (NBA Phoenix Suns), Scott Crowder (Pond Hockey Classic), Andy De Angulo (Ransom Everglades School Athletics), Kyle Dubas (NHL Toronto Maple Leafs),
Ashley Feagan (Creative Artists Agency), Marshall Fey (Northwest Missouri State University), Alicia Greco-Walker (University of Delaware), Terri Carmichael Jackson (Women’s National Basketball Players
Association), Kalen Jackson (NFL Indianapolis Colts), Jessica James (University of Florida), Megan Kahn (Alliance of Women Coaches), Nicole Kankam (United States Tennis Association), Donna Lopiano
(Sports Management Resources), Ellen Lucey (Bauerfeind), Sheila N.Nguyen (Sports Environment Alliance), Mitch Moser (Duke University Athletics), Heidi Pellerano (Wasserman), Keri Potts (ESPN), Tracy
Schoenadel (SMG Insight), Steven J. Silver (Pierce Atwood’s Litigation Practice Group), Andrew Tinnish (MLB Toronto Blue Jays), Vernon Walker (National Basketball Association), and Bill Wise (Central Baptist Church, College Station, Texas).