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Principles and Practice of Sport Management, 6th Edition
Updated and revised with the latest data in the field, Principles and Practice of Sport Management, Sixth Edition provides students with the foundation they need to prepare for a variety of sport management careers. Intended for use in introductory sport management courses at the undergraduate level, the focus of the Sixth Edition is to provide an overview of the sport industry and cover basic fundamental knowledge and skill sets of the sport manager, as well as to provide information on sport industry segments for potential employment and career opportunities.
As the sport industry evolves at a dramatic rate, the goal of providing a comprehensive, current, and innovative introductory textbook on sport management becomes a challenging task. Yet we have attempted to do just that by providing our readers (students, professors, and practitioners alike) this sixth edition of Principles and Practice of Sport Management.
This text is intended for use in introductory sport management courses. The focus of these courses, and this textbook, is to provide an overview of the sport industry and cover basic fundamental knowledge and skill sets sport managers need, as well as to provide information on sport industry segments for potential employment and career choices.
Directed toward undergraduate students, this text has three distinct sections:
• Part I provides an overview of basic knowledge areas for the successful sport manager, presenting fundamental principles and key skills, information on current issues, as well as case studies intended to spark debate and discussion.
• Parts II through V present overviews of major sport-industry segments in which a sport manager could work, followed by case studies.
• Part VI provides the reader with the basic career strategies for breaking into the highly competitive sport management industry.
Where appropriate, we have included an international perspective to give readers a broad view of sport management in the global context, which they will need as the world grows increasingly “smaller” in the decades to come. We would like to draw special attention to Chapter 9, “International Sport,” which guides the reader through the global “sportscape” by examining the burgeoning sport industry around the world. The chapter makes the point that the reader should not confuse “globalization” of sport with the “Americanization” of global sport and reinforces the notion that sport managers who embrace the international nature of the sport industry will be leaders in the field, while those who do not are destined to be left behind in the global marketplace.
New to this Edition
This Sixth Edition offers a mix of contributions from scholars and practitioners. Based on feedback from faculty using the text, each chapter has undergone a thorough review and revision, and chapter authors have been attentive to providing new material and the most current information and data. Key changes focus on the following topics:
• Social media’s prevalence today and its usage, role, and impact on sport.
• Sport safety concerns, with a focus on the attention concussions are receiving from youth sports to professional sports and the NFL.
• International sport, with the chapter on this topic having been completely rewritten.
• Examples of ethical issues confronting sport managers, which have been woven into the text in order to prompt classroom discussions.
Additional updates include the following:
• Case Studies have been incorporated into Chapters 1–6.
• Learning Objectives have been revised to correspond with Bloom’s taxonomy.
• Chapter 8, “Collegiate Sport,” discusses the “Pay for Play” debate and the movement for the unionization of college student athletes.
• Chapter 9, “International Sport,” includes a new section on the emerging area of Sport for Development and Peace whereby managers use sport as a tool to address social issues in communities worldwide.
• Chapter 13, “Event Management,” explores the emergence of new events involving niche and extreme sports, including a discussion of their spectator appeal.
• Chapter 16, “Sport Analytics,” is a new addition, introducing students to the concept of sport analytics and its growing use in all aspects of sport business and player development.
• Chapter 19, “Recreation and Golf Club Management,” brings together content that was previously presented in two distinct chapters, emphasizing the commonalities between golf club management and recreational sport.
Overall, this text allows the reader to learn both the foundations and the principles on which the sport industry operates and offers an opportunity to apply those foundations and principles through interactive case studies and chapter questions. This text offers historical perspectives as well as thoughts about current and future industry issues and trends. For all these reasons, Principles and Practice of Sport Management will prove a valuable resource to those seeking employment in the sport management field, as well as those whose role it is to educate future sport managers.
Resources for Instructors
As with previous editions, this edition offers instructors a wealth of resources to aid in the teaching of this material. These include the following:
• Test Banks
• Slides in PowerPoint format
• Answer Keys for Case Study questions
• Sample Syllabus
Resources for Students This edition is accompanied by online resources that assist students in reviewing the content. These include the following:
• Interactive eBook with embedded Knowledge Check questions
• Interactive Flashcards
• Slides in PowerPoint format
• Web Links